Photographer - the Sartorialist

(image source: http://morningcup.wordpress.com)

Couple names always come up when we talk about fashion photography - Nigel Barker, Annie Leibovitz, Steven Meisel, etc... The wonderful works from these world famous fashion photographers defined the look of fashion photographs in our time. Teaming up with world-class models, makeup artists and fashion designers they portrayed an extremely glamorous world of fashion that is more a fantasy than reality. Their extremely creative take of fashion photography also gives some of us an impression that fashion photographs have to be "loud" in order to be noticed by the general public.

Truth is, fashion doesn't have to mean loud. Scott Schuman, aka. the Sartorialist, takes a totally different approach in fashion photography. Instead of following the big trend of creating an unreachable fashion fantasy he decided to shoot most of his fashion work on the street with "real people" he saw everyday. As a photographer who really know fashion, he knows what is "IN" and he captures what is really attractive to the viewers. His back-to-basic approach put *fashion and style* as the main focus of his image which is sometimes not the case in today's fashion photography.


The Sartorialist Book (image source: http://www.selectism.com)

Being listed as one of Time magazine's top 100 design influencers, Schuman is now a frequent contributor of GQ Magazine. This year he published a book with some of his favorite images. His signature street-style photo made this book a really great reference of today's fashion. If you are a fan of fashion I'm sure you'll find the images in this book very inspiring. ^___^)

The Sartorialist official site - http://thesartorialist.blogspot.com/